2022 was bananas on Reddit. It was a blast bringing to life the year-end recap for the 1,789,614 questions asked, all the posts that blew up, and some of the communities that redditors were in r/aww with. The campaign was highlighted across 53 subway station entrances across New York City and a 3d billboard in Times Square.
Directed by Toast
Creative Direction: Chris Guyot
Design: Alejandro Pérez, Emanuele Marani, Travis Ragsdale
Animation: Luca Viola, Travis Ragsdale, Alejandro Pérez
Executive Producer: Tyler Guyot
Creative Direction: Chris Guyot
Design: Alejandro Pérez, Emanuele Marani, Travis Ragsdale
Animation: Luca Viola, Travis Ragsdale, Alejandro Pérez
Executive Producer: Tyler Guyot